
Sustainable Design
Industry leader in sustainable material use for entire product line | Sustainable material strategy & rating system | Implementation of closed loop lifecycle

ettitude annual impact report quantifies our efforts as a brand to have a positive impact on people and planet
2021 Impact report

Responsible for our driving our impact efforts for both product and enterprise level initiatives




Sourced and implemented a LCA tool to quantify impact at the SKU level and benchmark against industry standards
LCA (lifecycle analysis) data

Informs design, sourcing and impact efforts
Sustainability Research 2022










States of Function - new material innovation

Closed Loop Lifecycle - conceptualized & executed by Amanda Turner
Identified key recycling partners for each unique material compound

Initial lifecycle concept

Reclaim & recycling process map

Conscious design strategy - created by Amanda Turner

Sustainable material ranking system - created by Amanda Turner

Simplified ranking system - consumer facing

Product specific sustainability attributes




Sustainability Commitments
Apothecanna Brand Pillars



